less by design

Category: Thoughts + opinions


Is bamboo all it’s cracked up to be?

By Lorrin Windahl. It’s true that bamboo is a highly sustainable material which has increased in popularity recently for this very reason. It is seen as a more environmentally friendly alternative to plastic, metal and even timber. But is it…

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Sustainable, unobtainable – is it just too hard?

By Lorrin Windahl. Sustainability is a minefield of myths and misconceptions. It is a complex world of factors that change from project to project, product to product. Each product is unique in its make-up and impact on the environment. No…

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Is being green always the right path?

By Lorrin Windahl. Back at the end of the last millennium, British actor and activist Joanna Lumley dreamed up an idea to create a garden bridge in memory of Princess Diana. That never eventuated and the years passed without the idea becoming much…

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Why aren’t product designers as valued as other creatives?

By Steve Martinuzzo. This is the face of one of IKEA’s most experienced designers, Ehlén Johansson. IKEA proudly credits their designers; throughout their business, in store, on the product packaging and even moulded into the products themselves. Their designers help…

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The grubby truth – insects hold the key to our future.

By Joe La Delfa. 9 billion people by 2050. A significant statistic such as this raises some questions, a fundamental one being, “what will we eat?”  The answer is food, right? Well as you have probably heard before, factors such…

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Does empathy lead to a better design?

By Brett Capron. Design Thinking is a process used by product designers to develop innovative products that are engaging to use, feasible to manufacture, profitable to sell and, perhaps most importantly, beneficial for broader community stakeholders. A crucial stage in…

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F1 racing leads the charge for greener cars

By Nat Hunt. Motorsport in general is seen by most as a gratuitous waste of petrol, rubber, and more money than anyone would care to think about. Therefore, it’s a fair question as to why it’s featuring on a blog…

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Tesla: Open sourcing sustainability

The ‘Patent Wall’ at Tesla headquarters, June 11th and 12th. (Images courtesy of Tesla) By Nat Hunt. On June 12th 2014 Tesla Motors released all of their patents claiming that they would not sue anyone for using their technology in…

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SlackPro – extreme product design

By Andrew Fanning. As a highliner and industrial designer, my interests align when it comes to sophisticated, heavy duty gear and equipment. Especially when the designers of the gear have been led by a desire to optimise the product and…

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Google develops modular phone

By Lorrin Windahl. I wrote a while ago about the current trend of design for obsolescence. This is the design of products that are specifically designed to fail or become obsolete after a short period of time. A great example…

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