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Why aren’t product designers as valued as other creatives?

By Steve Martinuzzo. This is the face of one of IKEA’s most experienced designers, Ehlén Johansson. IKEA proudly credits their designers; throughout their business, in store, on the product packaging and even moulded into the products themselves. Their designers help…

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Design: Inclusive creativity, not individual genius.

By Steve Martinuzzo. From presidents to supermodels, famous sports stars to film idols, high flying CEOs to celebrity designers; it is starkly evident that today’s world is conditioned to believing that some individuals command almost superhuman abilities.

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